MY SOLUTION
I developed a Marketing Plan which identified the most desirable potential partners for QSE reflecting their client-defined criteria (i.e. product/market matrices, distribution channels, end- user applications, etc).
While developing this Plan, I also identified another significant opportunity for them to utilize their excess production capabilities.
I observed that with all the economic, social and cultural changes occurring in a rapidly developing China, there would be an excellent opportunity for my client to become involved, at low cost, in the recreational water vehicle business. I determined that the market for low-end recreational water vehicles (sail, canoe, kayaks, boats, etc.) would be significant particularly after a PR boost from the 2008 Summer Olympics.
My client asked me to further investigate this market opportunity Although not integral to his present core business, he could meet his manufacturing interests. I identified major suppliers of recreational water vehicles in U.S. and arranged meetings with them around the U.S. for awaiting my clients arrival from China. I accompanied him on this nationwide trip and was able to ease any cultural and communications issues.
