In these Hard Times
I believe that Planning is:
a basic organic function of management which requires leadership. Planning is a mental process of thinking through what is desired and how it will be achieved. Planning is a process which can identify the most promising opportunities. Plans, on the other hand are commitments to specific courses of action growing out of planning. It will outline how to successfully capture these opportunities or maintain the desired position. The Plan defines the goals, principles, procedures and methods that will determine the desired position.
A Plan is:
- A process by which management can identify its most promising opportunities.
- It will outline how to capture these opportunities or maintain its desired position
- A continuous Process – not as one-shot activity
- A communications tool which integrates all activities of the business’s activities with it.
- A specification as to who will do what (responsibility), where, when and how (authority) to accomplish the organizations goals in the most efficient manner (accountability)
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